Digital marketing has numerous benefits for a business if it is leveraged properly. Digital marketing is the most form of marketing used by brands nowadays because it reaches the target audience easily and quickly. Digital marketing also provides a platform for user engagement and interaction which other forms of marketing do not have. Steve Lesnard convinces brands to use digital mediums for advertising their products, but use it properly. According to Steve Lesnard, it can be effective for new product introduction to the market. Brands that use digital marketing properly are those that focus their strategies on the consumer instead of the product.
Steve Lesnard recommends the use of two main principles to use digital marketing for brand growth and development. If the focus is put on these two principles, a product’s adverting on digital mediums will be successful. They include:
- Keeping it simple
When introducing a new product in the market, it is essential to get the storyline right. A simple storyline is the most effective and memorable to consumers. While the story is simple, it should also communicate the benefits of the product and the value it adds to the consumer. Consumers also need to understand the story of the product. If consumers cannot understand the product, they will not remember it as well. Therefore, always keep it simple and straight to the point.
- Make it real
All consumers want real-life experiences when it comes to suing a product. They buy products they relate to, and that applies to their daily lives. Thus, when advertising a product ensures that it communicates to consumers how it can be used and applied. This should be done visually because it brings the product to life. The use of videos for advertising helps bring a product to life because it shows the use of the product first hand. A video is also an opportunity of showing the consumers the best features of the product and its value. Yeti, which sells coolers ahs managed to use this principle by showing adverts of individuals using their coolers. Consumers can see how the coolers can warm and cool water in a matter of seconds.