L’Oreal Paris reached the world with its second annual fashion and beauty show on September 30th, 2018. Through aerial film taken by drones, the L’Oreal fashion and beauty show was broadcast all around the world. The show was populated by the world’s most popular models who strolled along a floating catwalk as it sat prominently on the River Seine in the heart of Paris as noted by the Vice President of Global Business Development, Nicholas Krafft.
The event was attended by the fashion elite, famed beauty icons and many stars of the big screen. In addition to the usual attendees, Nicolas Krafft noted that many onlookers had a great view of the show from the banks of the river. Spotlighting creativity and diversity, L’Oreal Paris featured models from the new mom and film professional, Eva Longoria Baston; the actress, Elle Fanning; and French actress Louise Bourgoin among other more frequently seen models.
Not only was great fashion exhibited, but also great hair and makeup. L’Oreal Paris’s global makeup artist, Val Garland and Global hair artist, Stephane Lancien created and presented over 70 new hair styles and makeup looks. The fashion houses represented included Miu Miu, Isabel Marant, Sonia Rykiel, Balmain and nine other designers. The jewelry was from Chopard, who partnered with the other 13 designers, all of them showcasing their latest designs. L’Oreal Paris’ chosen design houses are recognized and appreciated by Nicolas Krafft Loreal.
After a setup and take down period of over eight days, the L’Oreal Paris show was while complicated, well worth the effort as over 30 countries were privy to viewing the astonishing show as it floated along the River Seine in Paris. It was attended by many uniquely established individuals as well. The Paralympics ski champion, Marie Bochet and Nikolaj Coster-Waldau from Game of Thrones were in attendance as guests. Read This Article for more information.
See Also: https://soundcloud.com/krafft-nicolas