Daniel Bethelmy-Rada has made quite a name for himself in the world of business. Currently Bethelmy-Rada is the Global Brand President for MATRIX and BIOLAGE L’Oreal Professional Products. He has served in a number of leadership positions and has proven his ability to run a business.
Daniel Bethelmy-Rada is very passionate about his work and committed to producing the best in product for his consumers.
Daniel Bethelmy-Rada is a graduate of Sorbonne where he earned a degree in International Business. He would go on to earn an MBA from the ESSEC Business School in France. Rada’s career in business began with the well known company L’Oreal Paris. He would go on to work in a number of leadership roles including Assistant Vice President of Garnier International, Senior Vice President in charge of hair and styling for L’Oreal Paris DMI.
For the last two years Daniel Bethelmy-Rada has been working on to create R.A.W, a new wholesome, all-natural, authentic range for the Matrix brand. The idea for this product came from the hunger for natural products around the world. More and more consumers are become less satisfied with naturally-inspired products. The creation of R.A.W is a response to that hunger. The formulas used for these products are made with natural, effective and highly biodegradable ingredients. They are also designed with principles of green chemistry.
When Dan Bethelmy-Rada and Matrix designed this product they did so with high standards in mind. Their goal with R.A.W was to ensure that they did not compromise on naturalness. Rada and Matrix worked closely with a team of Research & Innovation and Operations to complete multiple tests. The hope was to produce great products while minimizing the cost to consumers. The R.A.W. product is doing very well so far. Ninety percent of reviews have been positive thus far. The company is set to launch the product in the United States in the upcoming months. Refer to This Article for more information.
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